Ben Silverman's Multimedia Studio Electus Announces International TV & Digital Programming Slate at MIPTV

Yesterday I realized Ben Silverman lined-up TV & digital formats by creating Electus, with the help of IAC. I head France will be where Ben Silverman will talk about his new idea. Delivering a keynote speech can be a stressful actively. Ben is great at developing top cable channels, broadcast networks and online entities. With Electus, Silverman will be able to integrated and unite people to create all forms of content for distribution across different platforms all over. Silverman (Ben Silverman), tries to connect all parties.

Electus which was established in 2010 started a new block of television and digital programming for international distribution that includes:

• MUNCH MADNESS: The National Food Tournament partnering on.
• BIG TIME SPENDER
• HICCUPS
• READY, SET, DANCE
• ABBOTT REIF HAMEIRI PRODUCTION COMPANY
• CUCKOO'S NEST:
• TLV
• STYLIZED WITH PATRICIA FIELD

PR Newswire

Mass vs. Niche Marketing: New Directions

Fortune Brainstorm Tech which focuses on mass market vs niche marketing. The founders of Electus (Ben Silverman), Pandora, and Skull Candy talked about starting businesses in the current economy.
Pandora is described as a 10-year overnight success, which now has 60 million users in the U.S., and growing faster in mobile products than on the web, with lots of growth from iPhone users and more recently Android users. Pandora fits well in with a lot of its partners like Apple and Ford.
Ben Silverman, talkes about "breaking down the walls" that had separates the technology of television and advertising

See the full article @ PCMAG.com