Smirnoff’s reality television show, Master of the Mix that was launched last fall for the first time. Season 2 is aimed at delivering the show on screens, the leading vodka brand is partnering with BET Networks. Master of the Mix is produced by GTM, a full cycle marketing and content development agency in partnership with Electus which is owned by Ben Silverman.
This year’s Master of the Mix varies from the first season with an expanded cast from all over the United States. This year’s cast members and judges include producer and host, Just Blaze, world famous DJ Kid Capri, model and actress Amber Rose, and Master of the Mix Season 1 runner-up DJ Vikter Duplaix, who will also help to decide the next mix master.
Viewers will be able to follow the casting and top contestants from Los Angeles to New York on a Master of the Mix tour bus, where the selected DJs will be judged on their technical ability, track selection, originality, and crowd response. Then the viewers and Facebook fans of the show will decide through online voting who joins DJ Scratch in carrying the Master of the Mix title. The crowned DJ will win $250,000 in cash and prizes.
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