Friday, July 30, 2010

Mass vs. Niche Marketing: New Directions

Fortune Brainstorm Tech which focuses on mass market vs niche marketing. The founders of Electus (Ben Silverman), Pandora, and Skull Candy talked about starting businesses in the current economy.
Pandora is described as a 10-year overnight success, which now has 60 million users in the U.S., and growing faster in mobile products than on the web, with lots of growth from iPhone users and more recently Android users. Pandora fits well in with a lot of its partners like Apple and Ford.
Ben Silverman, talkes about "breaking down the walls" that had separates the technology of television and advertising

See the full article @ PCMAG.com