AOL and Endemol USA announced this past Wednesday that they are in agreement to co-develop and co-produce new web programming. According to the president of AOL Media & Studios, David Eun, the deal is about adding new content to the mix by any means necessary. "Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners," Eun said.
The first series to be produced is "Re-Dressed By America." This series allows online users makeover subjects facing a life-changing event, such as: a high school reunion or a first date. The series will be featured on Stylelist.com and MyDaily.com.
"You've Got..." video series launched on the new AOL.com in November, generating nearly eight million views in its first month. The end of 2010, AOL has closed more than 20 deals with content partners and digital studios. AOL announced several new video franchises, such as: partnerships with Vuguru, Ben Silverman's Electus, Telepictures Productions, and the Ellen DeGeneres Show website.
Click here to read more.
