Tuesday, November 16, 2010

"AOL Daybreak" Host Lindsay Campbell & Ben Silverman's Electus Set Out to Redefine Morning Show Format on Web

A new morning show that takes a relaxed look on recent news was just released this week, "AOL Daybreak." "AOL Daybreak" is partnered with Electus, Ben Silverman's company, and hosted by Lindsay Campbell.

"AOL Daybreak" joins new video hits, "You've Got" and "The One", on the recently relaunched AOL.com. These shows are part of AOL's strategy to create engaging, high-quality video experiences for its media-savvy users.

Electus founder and CEO, Ben Silverman stated, "We are thrilled to partner with AOL on the next generation of morning news. Lindsay Campbell's fun and contemporary point of view will resonate with approachable content in a dynamic medium. The show will deliver for the consumer who is seeking out more and more information and video online."

Lindsay Campbell, host of "AOL Daybreak" is best known for her work hosting the humorous financial web series Wallstrip (acquired by CBS in 2007) and for co-creating the groundbreaking news and politics web series MobLogic shortly thereafter.

"I am looking forward to taking a fresh approach to the morning show format, informing and entertaining our audience in equal measure," said Campbell. "AOL is essentially synonymous with the web for so many people and it's a pleasure and a privilege to reach such a large audience, right out of the gate."