Google Inc.'s YouTube is expected to announce that it has signed a slew of partnerships with media companies and celebrities to produce content for the popular video website.
Among the expected partners are major media companies such as IAC/InterActiveCorp.'s Electus, News Corp.'s ShineReveille unit, RTL Group's FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and "CSI" creator Anthony Zuiker. Several other partners for YouTube's new initiative already create popular original content on the video site.
YouTube is trying to become a next-generation cable provider overseeing dozens of free online "channels" with high grade shows. Google is supposedly putting up more than $100 million in cash advances to get some of the content produced. The company will recoup the funds from advertising revenue it sells against the content, later splitting ad revenue with the partners.
Some partners such as IAC/InterActiveCorp.'s Electus, News Corp.'s ShineReveille will be in charge of producing multiple channels that fit into one of twenty or so categories such as food, comedy and news. YouTube executives are asking partners, who will retain ownership rights over the content, to produce unique shows that will be completely different than those on TV.
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Showing posts with label tv programming. Show all posts
Showing posts with label tv programming. Show all posts
Thursday, October 27, 2011
Friday, July 30, 2010
Ben Silverman's Multimedia Studio Electus Announces International TV & Digital Programming Slate at MIPTV
Yesterday I realized Ben Silverman lined-up TV & digital formats by creating Electus, with the help of IAC. I head France will be where Ben Silverman will talk about his new idea. Delivering a keynote speech can be a stressful actively. Ben is great at developing top cable channels, broadcast networks and online entities. With Electus, Silverman will be able to integrated and unite people to create all forms of content for distribution across different platforms all over. Silverman (Ben Silverman), tries to connect all parties.
Electus which was established in 2010 started a new block of television and digital programming for international distribution that includes:
Electus which was established in 2010 started a new block of television and digital programming for international distribution that includes:
- MUNCH MADNESS: The National Food Tournament partnering on.
- BIG TIME SPENDER
- HICCUPS
- READY, SET, DANCE
- ABBOTT REIF HAMEIRI PRODUCTION COMPANY
- CUCKOO'S NEST:
- TLV
- STYLIZED WITH PATRICIA FIELD
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